by admin | Aug 22, 2021 | Essential Skills for Media Professionals
THE POWER OF MULTIMEDIA There is no denying the job description for journalists and marketers has been utterly transformed. The ever present glimmer of technology may not have eroded our degree of literacy, but it has had a major impact on our attention span and...
by admin | Aug 21, 2021 | Essential Skills for Media Professionals
THE IMPORTANCE OF AUDIENCE ENGAGEMENT One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience, is with consistent blogging. Prior to the technological revolution, “push marketing” in...
by admin | Aug 16, 2021 | Essential Skills for Media Professionals
EVOLUTION OF THE WRITTEN WORD The digital age arrived with big communication challenges for traditional mainstream media. This has made it necessary for the modern media professional to learn an entirely new bag of tricks. While one’s mind may immediately leap to...
Recent Comments